Custom furniture manufacturer growth

288 leads at $9.80 during the first 5.5 months with a $600 monthly budget.

288 leadsKey result

254 enquiriesInstagram Direct

34 leadsQuiz

About the project

Objective.
Approach.
Result.

Objective

Generate a stable flow of enquiries for a small custom furniture company with a $600 monthly advertising budget.

What we did

We drove traffic to Instagram Direct and a profile quiz, monitored lead quality and regularly optimised both acquisition paths.

Result

In 5.5 months we generated 254 Direct enquiries and 34 quiz leads. Total spend was $2,832 and average CPL was $9.80.

Results depend on the product, market, budget and other conditions and do not guarantee identical performance for other projects.

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