Women's footwear sales through Direct

Approximately $21,000 in second-month revenue from $514.87 in ad spend. ROAS ≈ 40.

$21,000 revenueKey result

667 conversationsSecond month

$0.77Cost per conversation

About the project

Objective.
Approach.
Result.

Objective

Attract women's footwear buyers through Instagram Direct, the project's only order channel.

What we did

We launched, tested and optimised campaigns for Direct messages, monitored the cost per conversation and scaled the combinations that performed.

Result

The second month generated 667 conversations from $514.87 in ad spend and approximately $21,000 in revenue. The third month generated 611 conversations from $699.29 in ad spend.

Results depend on the product, market, budget and other conditions and do not guarantee identical performance for other projects.

Project gallery

The work in detail.

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