Reconnect with people who already know the offer.

We build follow-up journeys for site visitors, content viewers, catalogue users and customers, using the data and consent available to the business.

WebsiteVisitors and actions

ContentViews and engagement

CatalogueProducts and incomplete purchases

When it fits

Retargeting is not useful for every project or traffic level. We first verify audience volume and whether events are collected correctly.

Reconnect users with viewed products and carts when catalogue events are available.

Follow up with people who explored a service but were not ready to enquire immediately.

Build separate journeys for existing customers and relevant additional offers.

Continue communication with video viewers and people who engaged with the profile.

How we work

Approach

We define useful segments, remove unnecessary overlap and control frequency. Messaging changes according to the user’s previous action.

Audit Pixel, GA4, Google Ads, catalogue events and consent.

Separate audiences by action, recency and decision stage.

Create a specific message and offer for each segment.

Monitor frequency, audience volume and contribution to conversions.

Related services

FAQ

Are remarketing and retargeting the same?

In practice, the terms are often used similarly for advertising again to people who previously interacted with a business.

Can it run with a small audience?

Sometimes there is not enough volume for stable delivery, so segment size is reviewed before launch.

Is a Pixel or analytics required?

Yes. Most journeys require reliable event collection and appropriate user consent.

Tell us about the product, market and current advertising. We will suggest the next practical step.